Apparel

Heading: “Wear the Survival Spirit.”

Subtext: “Official PNW Survival Games apparel for the field and beyond.”

Featured Drop

  • Seasonal hoodie or premium jacket.

  • Highlight limited runs: “2025 Games Edition.”

Core Apparel

  • Hoodies, shirts, hats.

  • Prioritize comfort + brand visibility.

Technical Wear

  • Gloves, ponchos, thermal layers.

  • Position as practical + branded.

Lifestyle Shots Section

  • Fans / contestants wearing apparel.

  • Encourage UGC (Instagram hashtag).

Cross-Sell Block

  • “Pair apparel with Accessories and Merch for the complete look.”

Closing Banner

  • Tagline: “Every shirt tells the story of survival.”