Water

Heading: “Water Is Life.”

Subtext: “Filters, containers, and purification gear to keep you hydrated in the wild.”

Featured Bundle / Kit

  • “Essential Water Kit” → survival straw, collapsible canteen, purification tablets.

  • Callout: “Everything you need to secure safe drinking water.”

Personal Filters (Core Items)

  • Survival straws (LifeStraw-style).

  • Pump/inline water filters.

  • Compact gravity filters.

  • These should sit at the very top — they’re the most universally recognized and in-demand.

Chemical Purification

  • Purification tablets.

  • Chlorine dioxide drops.

  • Framed as “Always carry a backup for when filters fail.”

Water Containers & Carry

  • Collapsible canteens.

  • Hydration bladders.

  • Metal bottles (boil-safe).

  • Emphasize lightweight portability and multipurpose use.

Boiling & Cooking Gear

  • Kettles, nesting pots, titanium mugs.

  • Stoves and fuel cubes (cross-link from Food).

  • Position these as “Boil for safety, cook for comfort.”

Accessories & Add-Ons

  • Filter replacement cartridges.

  • Cleaning kits.

  • Water bag adapters.

  • Great small-ticket upsell opportunities.

Cross-Sell Block (Fire & Food)

  • Callout: “Fire + Food go hand-in-hand with Water.”

  • Show: ferro rod (Fire), freeze-dried meals (Food).

  • Link directly to those categories.

Brand Banner / Closing CTA

  • Wide banner with mountain stream backdrop.

  • Tagline: “Official Gear of the PNW Survival Games — Every purchase supports the survival community.”

  • Button: Shop Gear Bags