Shelter

Large aspirational image → tarp shelter in misty PNW forest.

  1. Heading: “Stay Dry. Stay Alive.”

  2. Subtext: “From tarps to bivvies, here’s the gear you need to build a safe base in the wild.”

Essential Shelter Kit

Everything you need in one kit

Start with the “Essential Shelter Kit” or bundle.

  1. Callout: “Everything you need in one kit” → tarp + cord + stakes + emergency bivvy.

  2. This primes upsell → people see the kit first, then scroll for à la carte options.

Lightweight & Portable Options (Top sellers)

  • Tarps (ultralight, multipurpose).

  • Emergency bivvy bags (cheap add-on, easy impulse).

  • These should be high on the page — most universal and accessible.

Comfort & Insulation Layer

  • Hammocks with mosquito netting.

  • Sleeping bags / liners.

  • Thermal blankets.

  • Frame as “Make camp more comfortable.”

Full Shelter Systems (Higher ticket)

  • Tents / advanced shelters.

  • Highlight durability, PNW weather resistance.

  • Place below smaller-ticket items to let impulse buys happen first.

Shelter Accessories

  • Paracord, stakes, repair kits.

  • Small add-ons → great cross-sells.

  • Position them toward the bottom but ensure they’re visible.

Cross-Sell Block (“Complete Your Kit”)

  • Link to Fire and Tools pages → show ferro rod + knife as logical pairings.

  • Callout: “Don’t get caught without fire and tools — build your full survival kit.”

Brand Banner / Closing CTA

  • Wide banner with PNW Survival Games logo.

  • Tagline: “Every purchase supports the Games and the survival community.”

  • Button: Shop All Gear Bags