Heading: “Fire Means Survival.”
Subtext: “From sparks to flame, here’s everything you need to light up camp.”
Fire
Survival Fire Kit
Example: “Survival Fire Kit” → ferro rod, waterproof matches, tinder tabs, small striker.
Callout: “The all-in-one fire starting kit — everything you need in one pack.”
Core Firestarters (High-demand basics)
Ferro rods / magnesium rods → your #1 seller, should be right up top.
Fire steel kits → variations with handles, striker, lanyard.
Emphasize reliability and “field-tested in PNW Survival Games.”
Backup Fire Methods
Waterproof matches.
Lighters (stormproof / refillable).
Mini torches.
Framed as “Always have a backup — redundancy means survival.”
Tinder & Ignition Aids
Cotton tinder, fire tabs, fatwood sticks.
Char cloth tins.
Small, low-cost add-ons → great impulse buys.
Advanced / Specialty Gear
Solar fire starters / magnifiers.
Fuel cubes for stoves.
Positioned lower since they’re niche, but help round out the collection.
Shelter & Tools Cross-Sell Block
Callout: “Fire pairs with Shelter & Tools.”
Show: tarp, knife, paracord.
Helps push visitors toward the Shelter and Tools categories.
Brand Banner / Closing CTA
Wide banner with dramatic spark photo.
Tagline: “Every flame supports the Games — Official Gear of the PNW Survival Games.”
Button: Shop Gear Bags